Network Marketing Lies #5

Lie #5 – We have the best product ever!

Now it’s not that this statement isn’t necessarily true (although often it isn’t)…it’s that it doesn’t matter. Hang in there for a second, I’ll explain. Like most of them, this lie takes on many different forms. Here’s just a few of the variations:

The product sells itself!

Nothing else on the market can even compare to this!

We have the most lucrative comp plan in the industry!

Our leadership team is unbeatable!

Each one of these assertions could go off on their own little tangents, but really what they all boil down to is this: Network marketers place all the emphasis on all the wrong things. It’s not that all these things (product, comp plan, leadership, etc.) aren’t important. These are all critical elements. The problem is that while everyone is hootin’ and hollerin’ about this stuff, they forget about the most important factor of all.

To illustrate this problem, consider investment properties for a moment. There’s an important lesson to be gleaned from real estate that can help shed some light on the situation. It’s often said that the three most important factors in choosing investment real estate are: (1) location, (2) location, and (3) location. If you’re looking at a piece of property from an investment perspective, you shouldn’t be admiring the beautiful perennials out back…or concerning yourself with how many kids the neighbor has…or noticing how well the drapes go with the carpet. If you are, you’re looking at it through the eyes of a home owner, not an investor. In order for your endeavor to turn out profitably, you have to keep the main thing the main thing.

Well just like real estate, when it comes to running a highly-profitable business, a similar formula needs to be applied. Namely the most important factor of all is…

(1) Marketing, (2) Marketing, and (3) Marketing!

This may seem obvious to you, but think about how many people go running around, diving headfirst into one company after another, following the latest and greatest product, only to end up scratching their heads when they don’t make any money. I know I used to.

TheRenegadeNetworkMarketer.com/report/

Just as focusing on things like the landscape, the flowers and the neighbors is the way a home buyer looks at a property rather than an investor…putting all your focus on things like the product, the comp plan and the corporate leadership is the way a consumer looks at a company rather than a business owner. Let me share something else with you, a personal story, to help drive the point home further.

My dad is a physicist and an inventor. He’s designed lasers for the military and has also helped design Harley Davidson’s assembly line. A lot of his work involves light and its uses. About 6 years ago he invented a lighting design of his own that he had very high hopes for. The invention was a light that produced no glare whatsoever on any surface it shined on. Perhaps not the most glamorous invention you’ve ever heard of but it has a ton of great uses in situations like illuminating photos in a gallery, reading things in the dark and providing lighting for detailed mechanical and electronic work.

Well that was 6 years ago and he’s been trying to market it ever since. He’s literally driven around the country in his car trying to peddle it to whatever businesses will listen to him. To no avail. He has not one contract to this day.

My dad’s a brilliant man and an incredible scientist. But heaven knows he’s no salesman. He’d probably score in the negative on the marketing IQ test. He hasn’t been able to sell his product because he doesn’t know how to market it and he doesn’t have the necessary sales skills. He doesn’t understand the most important fundamental of all: It’s not about the product. It’s about the marketing.

Please allow this to sink in:

You Can Have The Most Ground-Breaking Product In The World,

But If You’re Not Using Effective Marketing,

No One Will Know And No One Will Care.

Effective sales & marketing is bar-none the most important function of a business. Think of it this way: A one-of-a-kind product that’s being shipped from Chicago to New York is only as good as the truck that’s carrying it. If the truck breaks down and never reaches its destination, it doesn’t matter how great the product inside it is.

TheRenegadeNetworkMarketer.com/report/

Well, your sales and marketing system is the truck that carries your product. No matter how good your product is, it doesn’t matter if your marketing can’t deliver it. Not only that, but sa es is the only activity in a business that actually brings in the cash. Think about it. Every other activity uses up that cash. The product, the compensation plan, the timing, the people, the leadership, the management…all crucial aspects of a business…but none of them are income producing activities.

The revenue brought in from sales is what makes it all possible. It’s the driving force behind everything. And that’s why you need to be more concerned about the sales strategies you’re using than anything else.

Get the entire Report. It is FREE – 7 Great Lies of Network Marketing (Ann Sieg).